Schools' cries over lagging participation are being heard by associations and manufacturers. Here are several "grab & go" marketing tools to help increase participation. If you know of others we can add to this list, please email them to customerservice@NutriStudentsK-12.com.
General Mills recently released infographics, a video and social media graphics in both English and Spanish to help #SupportSchoolMeals. The materials highlight the availability of free meals for all students regardless of income eligibility and the benefits to families, schools and the community.
No Kid Hungry has an entire marketing toolkit at your disposal for free. It includes flyers, social media posts and images, letters to parents, and calling script. All materials are in English and Spanish.
Tyson Foods also offers off-the-shelf activity sheets and social media resources as well as customizable posters (for Tyson customers) to support your marketing and nutrition education. It posts to social media with the hashtag #FeedingTheFuture. Need help getting started with social media? Check out Tyson's social media toolkit.
USDA Team Nutrition offers many resources to market school meals. While not specific to the COVID-19 climate we're in, these resources can help raise awareness for the healthful and convenience benefits of school breakfast and lunch. There are also resources for CACFP operators. Games and activities sheets can easily be shared with parents for use in distance learning. Materials for both school meals and CACFP are available in English and Spanish.